"The acquisition of Google Radio Automation is key to WideOrbit's strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," Eric Mathewson, founder and CEO of WideOrbit, said in a statement. WideOrbit offers several products for media outlets, designed to automate everything from content to ads to billing. Started in 1999, San-Francisco-based WideOrbit is considered one of the leading business software providers for broadcast and cable companies. Maestro and SS32 are two specific automation systems used by many radio stations. Radio automation helps broadcasters manage and program music, ads, and other content through customizable software. Included in the sale were all the assets of Google's radio automation business, including Google Radio Automation, Maestro, and SS32. Google has sold its Radio Automation business to WideOrbit, a provider of business management software for media companies, the search giant announced Wednesday.
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